(CUT : 07/10)

ARTISYNIC (07/10)

Duration

15 weeks

Select

2023

Production

VISUAL THINKING (BRANDING)

Work Overview:

ArtiSync reimagines the intersection of technology and art, transforming observation into engagement. Through interactive installations, a 3D print pen, and a digital platform, it bridges physical and digital art. By integrating immersive technology and branding, ArtiSync offers an emotionally resonant journey that deepens audiences' connection to art.

Research Process

Core Dimensions:

01 Interactive Experience Design

Created immersive installations that respond to audience interactions, transforming art engagement from passive observation to active participation.

02 Product Integration

Designed the 3D sculptural print pen and digital platform to bridge physical and digital art experiences, enabling seamless interaction across mediums.

03 Branding & Visual Identity

Developed a cohesive brand system to unify the interactive installations, tools, and platform, ensuring a consistent and impactful narrative.

04 Experiential Storytelling

Crafted dynamic user flows and interactive touchpoints that enhance emotional connection, blending technology and art into a memorable experience.

Objectives:

By integrating interactive installations, a 3D sculptural print pen and a digital platform, ArtiSync redefines the way audiences engage with art. The technology responds to viewer interaction, transforming passive observation into an active experience.

As technology becomes more pervasive, it risks disconnecting us from tangible experiences. ArtiSync was created to counter this trend, using technology to deepen our interaction with art. The project addresses this gap through three products