(CUT : 06/10)

DAY JOB (06/10)

Duration

15 weeks

Select

2024

Production

TYPE SYSTEMS (EXHIBITION/BOOKLET/WEBSITE)

Work Overview:

DayJob exhibition reimagines typography as a storytelling tool, transforming it from functional signage into a key element of the museum experience. Through a three-part system—narrative booklet, environmental signage, and digital platform—the project bridges physical and digital spaces, enriching visitor engagement with cohesive and immersive spatial storytelling.

Research Process

Core Dimensions:

01 Typographic Storytelling

Redefined typography as a narrative tool, transforming it into a central element of the museum experience.

02 Multi-Platform System

Designed a three-part system—booklet, signage, and website—to seamlessly connect physical and digital spaces.

03 Spatial Integration

Incorporated typography into spatial design, enriching the visitor journey with informative and engaging touchpoints.

04 Scalable Visual Design

Developed a cohesive graphic system that ensures consistency across mediums while balancing aesthetics and functionality.

Objectives:

I designed a three-part typographic system that includes a booklet for narrative guidance, environmental signage to enhance the spatial experience, and a website for digital interaction. This system ensures visitors are not only informed but also engaged through a cohesive blend of physical and digital storytelling.

In many museums, typography is limited to functional signage. This project reimagines its role, transforming type into a visual language that both informs and enriches the exhibit experience. This project turns typography into a narrative tool, making it central to the visitor’s journey.