DELOREAN（05/10）
Work Overview:
The rebranding of DeLorean represents a strategic evolution, balancing iconic identity with modern market demands. By crafting a cohesive, adaptable visual system, this project ensures consistency and relevance across platforms. The result honors DeLorean’s legacy while positioning it for success in technology, design, education, and beyond.
Core Dimensions:
01
Strategic Brand Reinvention
02
Consistent Visual Systems
03
Cross-Sector Adaptability
04
Implementation & Optimization
Objectives:
By redefining DeLoreand, I focused on creating a visual identitythat supports the success of the business in today's competitivelandscape. Through careful strategy,development, andimplementation of brand assets, I crafted a cohesive systemthat enhances the brand’s ability to thrive across all platforms,ensuring consistency and relevance in a rapidly changing market.
As markets and audiences evolve, brands must adapt to remain relevant while staying true to their identity. The rebranding of DeLorean represents a strategic reinvention, ensuring the brand maintains its core values while meeting new challenges.
Approach:
