(CUT : 01/10)

TRAVELAB(01/10)

Duration

15 weeks

Select

2022

Production

Thesis UX/UI (TRAVEL APP)

Work Overview:

TraveLab is a project where I explored how travel can be transformed into deeply personal and meaningful experiences. With a focus on Gen Z’s desire for cultural immersion and authentic connections, I balanced thoughtful design, iterative workflows, and branding to create a product that goes beyond solving a problem—it tells a story.

Research Process

Core Dimensions:

01 UX/UI & Optimization

Crafted personalized travel experiences through user research and A/B testing, optimizing usability and emotional resonance.

02 CX Strategy

Defined user journey frameworks based on surveys and interviews, aligning with Gen Z’s desire for cultural immersion and connection.

03 Digital Engagement

Designed cohesive branding, including logo and icons, to enhance storytelling and user interaction across digital touchpoints.

04 Execution

Managed iterative workflows under tight timelines, balancing strategy, aesthetics, and functionality for scalable impact.

Objectives:

By understanding user preferences and reimagining the travel experience, I designed TraveLab to craft itineraries that resonate with the traveler’s current state of mind. Each journey becomes a story, tailored to reflect both the destination and the traveler’s personal exploration of the world.

Finding travel experiences that feel personal and meaningful can be overwhelming. This project aims to simplify travel by offering curated itineraries tailored to individual preferences, helping users explore not only the world but also their own interests and aspirations.